Search Engine Optimization is a natural or organic (un-paid) process of rearranging website to make it search engine friendly and improving its visibility in search results. Search Engine Optimization is an ongoing process which requires regular maintenance and monitoring. The goal of search engine optimization is to have a search engine crawler not only smoothly crawl the website pages but also rank them higher.
Here are a few tips to for search engine optimization:
The first step of search engine optimization is the analysis of website and its business. You cannot optimize the website unless you know their target people and their taste.
Analysis of existing traffic, best landing page and current ranking in comparison with the competitor website will help you to understand what needs to be done to improve the ranking of a website.
Keyword Research and Development
The goal of keyword research is to capture the potential customer who is searching for products or services related to your business and directing them to relevant content on your site. The keyword research allows you to figure out the popular keyword/phrase related to your business and the on-line competition for the same.
Based on the keyword research, you need to develop and optimized your website with keyword on high usage by searchers and relatively low competition within the search engines.
Content Optimization and Maintenance
Search Engine ranks website on the basis of relevant content on the website pages. In other words, content is king in search engine optimization. Website with high volume of relevant content ranks higher in search results of search engines. A website with good quality content of interest gives visitors a reason to stay for long and come back.
Social Media Optimization and Link Building
Social media presents opportunities to promote through sharing your website pages interested to your prospective clients. It is one of the best ways to build inbound links.
The listing of website in online business directories is considered authentic and rewarded by search engines. While building links you should choose quality rather than quantity. One link from a higher ranked website is more valued that 100 links from low quality websites.
Online Reputation Management
To keep the website always appears higher in search results on search engines is not an easy task. You need to monitor the business online by setting alerts and feeds. Being engaged with target customer and responding to their query on social media such as Twitter, Google Plus, Facebook, Instagram etc., is an effective way to position the website higher.